Project Details
Description
PROJECT SUMMARY – MARKET MONITORING CORE
The landscape of the tobacco market continues to increase in complexity by product and design, with the intent
to maintain tobacco use and nicotine addiction. Given the tobacco industry's history of manipulating nicotine in
tobacco products to drive product appeal, use, and addiction, timely market surveillance is critical to monitor
industry trends and changing tobacco use patterns. The primary objective of the Market Monitoring Core (MMC)
is to conduct rapid marketplace surveillance of ECs, novel oral nicotine pouches (ONP), and other non-
combustible and combustible products, thereby facilitating the design, interpretation, and regulatory impact
assessment of Projects 1-4 with rich marketplace data. Specifically, the MMC will use complementary data
sources and novel methodologies to track products and their packaging claims, including the Nielsen Retail
ScanTrack data, online store website data scraping (i.e., extraction), and direct contact of vape shops and
specialty stores. The MMC will play an important role in: 1) guiding the identification of the most appropriate
ONPs to be characterized by the Product Evaluation and Manipulation Core (PEMC) for Project 2 (P2); 2)
informing the experimental design of P3 by providing product packaging information from the marketplace,
including the existence/placement of nicotine-related claims and visuals, to generate stimuli and allow P3 to
anchor their study design based on evolving market shares, selecting products and packaging designs that best
represent market conditions; 4) assisting P1-P4 in formulating and designing surveys, such as providing drop-
down lists of popular brands and nicotine options in questionnaires, and comparing Project data with marketplace
data to accurately contextualize the potential translational impact in dissemination activities (e.g., publications,
presentations, and FDA public docket submissions); and 5) fostering the development of relevant Career
Enhancement Core-supported pilot studies that address emerging products and regulatory interests. The
specific aims are to: 1) monitor the nicotine dimensions (concentration, form, and isomer) and other features
(e.g., flavor, promotion, etc.) of ECs and ONPs for P1-4; 2) identify ONPs for evaluation and characterization by
the PEMC for P2; 3) monitor how EC and ONP manufacturers market nicotine dimensions using packaging
claims for P3; and 4) facilitate experiment and survey design by providing marketplace information (e.g., product
popularity, and market shares) of a wide range of nicotine and tobacco products for P1-4. The MMC supports
innovative research by providing timely marketplace information that is critical to study designs. The MMC also
has the capacity to assess market share changes in response to FDA policies, further facilitating the center's
mission to advance regulatory impact analysis.
Status | Active |
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Effective start/end date | 09/1/23 → 08/31/24 |
Funding
- National Cancer Institute: $460,269.00
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